Go Live B2B
If You Want Traffic, Go Live On LinkedIn
Let’s talk about a new way to get traffic from LinkedIn called LinkedIn Live. You are familiar with Facebook Live, YouTube Live, Twitter, Instagram, and all those other networks, LinkedIn now has Live. If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up. When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live. Your LinkedIn Live can be crappy quality. It doesn’t have to be anything amazing. You will get more traffic if you just go live. LinkedIn is a little late to the game but they are blooming right now after the Microsoft acquisition. I do believe they are getting better. Now you are able to take LinkedIn data and combine it with Bing too. There is cool stuff going on there. But they need people to stay on the platform because they are an advertising-based platform. They do sell services and products as well. However, look at it this way, Instagram has Live, Twitch has Live, Twitter has Live, and Facebook has Live. They all have Live. They know numbers wise that Live is the thing that works in keeping people on the platform. _March 5, 2019